Saturday, July 10, 2010

Unique, Creative, Affordable Decorating





Are you looking for affordable, creative, and unique decorating?  Maybe you're planning a 1st Communion or Confirmation Party.  Your church is having a significant event such as the Dedication of the New Sunday School Wing.  These center pieces are under $10, unique, creative, and are conversation starters.

Sunday, July 4, 2010

Were Holiday Sales A Bit Sluggish Last Year

You can blame the economy for sluggish sales again this year or you can do something to attract the shoppers to your location. Did you like going out to look at Christmas decoration when you were a child? Have you carried on the tradition with your family? We like looking at holiday decorations. Otherwise holiday decorations wouldn't be a multi-billion dollar industry. Do your customers know what your Christmas decorations will look like, because you do the same thing every year? If so they may not even register with your customers anymore. Are they still talking about your decorations the next month? Do they even talk about them while they are in the store?

Give your customers a reason to come to your business this holiday season. You're going to decorate for the holidays, let us create a holiday atmosphere that causes your customers to text or call family, friends, and neighbors. Instead of the same old Christmas decorations, try something different, balloon sculptures. How about a giant balloon Christmas tree? A Santa's village? Nutcrackers? Giant Snowmen? Ornaments? Snowflakes? Fireplace? Wreaths? You can completely change the decorations you use every year or start by replacing one piece or section. We can design your holiday decor to enchant your customers for the entire holiday season and leave them wondering what will you do next year.

How We Can Help Your Business

Balloons tied to a sign or mailbox tell people passing by, "Hey, there something special happening here." A balloon arch on a sidewalk downtown tell people going by, "Hey, there's a new business or something going on over there." But how many people today really have time to stop and find out what is happening?

And have you ever heard a conversation about an arch sighting a few days later? It goes something like this, Mary asks Sue at lunch the next day, "Did you see that arch downtown yesterday?"

Sue replies, "No. I didn't go downtown yesterday. What was it for?"

Mary answers, "I don't really know I didn't have time to stop. Pass the salt, please."

However, if we think a little more creatively we can convey a much more specific message in the time it takes a car to drive by your shop. Say you're opening a dance studio, a giant ballerina sculpture made from balloons out front not only says, "Hey, come and look at me." But also says, "A business associated with dance is over there and something big must be happening. You don't want to miss this."

The conversation then changes. Mary is having lunch with Sue again. She asks, "Did you see that giant ballerina downtown yesterday?"

Sue answers, "I didn't get downtown yesterday, but I saw it on the news. Did you see it?"

Mary replies, "I couldn't miss it. I had Addison with me so we had to stop. Sally's Dance Studio had it out front for there grand opening."

Sue says, "I wish you would have called me. I'd love to seen Addison's face. I know she loves ballerinas."

Mary says, "The next time I see a 10' ballerina I'll be sure to call you right away. I signed Addison up for a class on Tuesdays. You should enroll Colleen."

The waitress, who has just set there lunch in front of them asks, "Did you see that ballerina in front of Sally's?"

"Did everyone see it but me?" Sue asks.

"I didn't get to see it in person," says the waitress, "but it was on the front cover of the local paper today. My little girl now wants to be a ballerina. Decaf or regular?"

A balloon sculpture that draws attention and represents your business is not a decoration. It's a marketing and advertising tool. By it's self it will generate "word of mouth" advertising. Add a few press releases, well placed phone calls, and proper marketing campaign and you could have a media event on your hands.